Dr. Jennifer Aaker and Naomi Bagdonas of Stanford Graduate School of Business discuss their new book on humor and share how a bit of levity can make stories more engaging, memorable, and impactful. To learn more about Jennifer and Naomi, visit https://futureofstorytelling.org/story/jennifer-aaker-naomi-bagdonas-ep-20
To learn more about Jennifer and Naomi, visit https://futureofstorytelling.org/story/jennifer-aaker-naomi-bagdonas-ep-20
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© 2020 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Executive Producer, Carolyn Merriman
Associate Producer, Luke Gernert
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Executive Producer, Mike Rugnetta
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Jennifer Aaker, Naomi Bagdonas, Nicole Aw, Joy Pantorillo, Bonnie Eldon, Shannon Fanuko, Meghal Janardan, Zoe Margolis, Vanina Morrison, and Megan Worman.